William Hill Campaign

Art Direction. Footage Treatment + UI Design

A 2016 AGDA Design Awards Distinction Winner.
William Hill uses state-of-the-art stats technology and detailed analysis to cover every angle of sport. Cutting Edge Sydney recruited me to art direct + motion design a treatment that injected these ideas visually straight into the players.
The result is an intricate techno-beauty, with players gracefully emitting detailed streams of data.
Full project and full credits HERE
UI + Footage Treatment Showcase:
Showcase + Music by Jeremy Mansford
Hero Stills:
Research & Development:
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