Directed, art directed and animated by Jeremy Mansford. Produced by Yukfoo. Illustrations by Sacha Bryning.
Icon Agency hit us with these fun, hyperbolic executions for a fresh way to educate people about After Hours medical treatment. We brewed up an electric, vibrant treatment that accentuated their punchy ideas, cutting through the banality of the medical category.
The campaign consisted of 11 poster designs and 4 animations.