A 2016 AGDA Design Awards Distinction Winner.
William Hill uses state-of-the-art stats technology and detailed analysis to cover every angle of sport. Cutting Edge Sydney recruited me to art direct + motion design a treatment that injected these ideas visually straight into the players.
The result is an intricate techno-beauty, with players gracefully emitting detailed streams of data.
Full project and full credits HERE
UI + Footage Treatment Showcase:
Hero Stills:
Research & Development:
