A 2016 AGDA Design Awards Finalist.
The Cross Counter entertainment network desired an epic combo of tools to package its show The Excellent Adventures of Gootecks & Mike Ross in ultimate production value.
Parallel to rebranding Cross Counter, we built this new visual language for the most popular Street Fighter show.
Inspired by the over-the-top, explosive nature of the super moves from the Street Fighter games, the style evolved into a colourful uppercut to the face. An efficient, high energy, fresh take on anime techniques.
Creative Director & Motion Design: Jeremy Mansford
Creative Associate & Brand Wizard: Shane Ries
Motion & Illustrative Assistant: Mari Adams
Sound Design: Nick van Cuylenburg
Creative Associate & Brand Wizard: Shane Ries
Motion & Illustrative Assistant: Mari Adams
Sound Design: Nick van Cuylenburg
![](https://cdn.myportfolio.com/10e8e981-2e54-4957-9361-68def7db3a1d/44381611-7fba-455f-8071-ab38ca8117ec_rw_1920.png?h=38623e03d5789c3e4e6f7cbf763a07c4)
![](https://cdn.myportfolio.com/10e8e981-2e54-4957-9361-68def7db3a1d/763e35a3-0ca8-42f5-aace-3db6e4db00e6_rw_1920.png?h=c375b1b093d3d06b5be39f56f9eb9644)
![](https://cdn.myportfolio.com/10e8e981-2e54-4957-9361-68def7db3a1d/371acbb4-90a4-460f-b7e2-d836e46c0d40_rw_1920.png?h=b41aec090cfa849cf2996d059721805a)
![](https://cdn.myportfolio.com/10e8e981-2e54-4957-9361-68def7db3a1d/ac915494-4ed7-453d-bfd8-20dc922e76dd_rw_1920.png?h=2cea9ac1515126547039525aef85a0c8)
![](https://cdn.myportfolio.com/10e8e981-2e54-4957-9361-68def7db3a1d/bddc5f49-9818-4ca2-8fe7-bd98562f8cc1_rw_1920.png?h=e7c3105eb7d3aa5febabcf142c459784)
![](https://cdn.myportfolio.com/10e8e981-2e54-4957-9361-68def7db3a1d/86c10138-60b1-46d6-99e7-bf92810e4c76_rw_1200.png?h=f65448ac2d9ac7f2b1573a7036ac6cab)
![](https://cdn.myportfolio.com/10e8e981-2e54-4957-9361-68def7db3a1d/f08c2e97-df7a-4b51-8ffd-8bf7b838061d_rw_1200.png?h=e1ff3b661f80a90a48017862d616815d)
![](https://cdn.myportfolio.com/10e8e981-2e54-4957-9361-68def7db3a1d/88689b37-7714-4dde-83a5-353a7c44d55e_rw_1200.png?h=a1bda808748f8064a596d849c437eac4)